Ziggy’s Wish was founded in 2014 by narrative specialist Ravi Thornton, who was later joined by games technologist Jordi Sola as co-director.
In 2014-15, the main focus of Ziggy’s Wish was how narrative could be used to increase engagement and involvement with social research in a way that pushed the boundaries, yet remained within the requirements of scientific ethics.
In 2015-17, however, in response to the needs of the science and health communities we were serving, our focus turned to the technological tools that would allow us to implement such narrative innovations: a) at scale, across widespread research teams and participant-population bases, nationally and internationally; and b) in a robustly quantifiable and quantitative way.
This involved extensive exploration around narrative and technology, specifically narrative-led gaming technology, and led to the development of our proprietary Applied Narrative Technology tools – tools that could provide a more effective way for scientific research projects to engage, involve and change the behaviour (if required) of their participants, and that additionally increased the effectiveness of their quantifiable processes and quantitative demonstrations.
In this way we have uniquely positioned ourselves as a social-science-technology intersectional bridge in the health-research and digital-health-technology space.
It’s only through our unique approach to solving social problems that we were able to identify and articulate the need that our Applied Narrative Technology meets. We come from very diversely informed backgrounds – routes and skills that might not automatically be associated with health research and digital health solutions. However it’s this very diversity, and the associated lateral thinking, that has allowed Ziggy’s Wish to grow and to steadily build our reputation.