We’re hardwired to stories. They affect our brains in a way that nothing else does.
Studies have shown that stories are the only way to activate the brain so that the person receiving the story turns it into their own ideas and experience. This is because not only do stories key into the language-processing parts of our brain, they also light up the other areas of our brain that we would use when experiencing the events of the story as well.
ZW Narrative Resilience Technology works by stimulating, and then harnessing this brain activation process.
In simple terms it:
- Engages your people (employees, patients, trainees, citizens…) by sharing stories with them;
- Promotes empathy by encouraging your people to relate those stories to their own ideas; and
- Promotes behaviour change by enhancing that experience through psychology-based interactive design.
If you would like to know more about ZW Narrative Resilience Technology, and how it might benefit you, please feel free to get in touch.