If your research project seeks to effect and measure behaviour change, we can support this by layering psychology and/or psychometrics into the Applied Narrative that we create for you.

The basis of Applied Narrative is that we invite your research participants into a narrative experience, to explore, engage and become involved with the narrative, such that their knowledge and understanding of the subject matter grows.

The way we structure the narrative is key, as this helps people to feel more in control of the experience by encouraging their own agency within in.

If, additionally, we introduce psychology and/or psychometrics into that structure, we achieve a very powerful way to help mentally and/or physically support participants. This could be to increase their confidence and foster resilience; to decrease confusion and make them feel more secure; to challenge their attitudes and promote positive change; etc.

Whatever the objectives of your research, we will create the Applied Narrative to best reinforce them.