Applied Narrative is the strategic use of narrative to achieve social objectives.

Imagine a counselling session, where a person is invited to safely explore a difficult experience. As they go through this process, their knowledge and understanding of that experience grows. The way the session is structured helps the person to feel more in control, and encourages their resilience.

This is the basis of Applied Narrative. We invite people into a narrative experience such that their knowledge and understanding of the subject matter grows. The way we structure the narrative helps them to feel more in control, and fosters their resilience.

Used strategically, it is a very effective way to engage people with research around new, difficult or delicate subject matter, and to encourage positive outcomes.